Styling Products: Pomades, Clays and Waxes Explained
Every great style starts with the right tools and when it comes to men’s grooming, few tools are as essential as your choice of hair product. At Brawn Barbershop, we believe in equipping our clients with knowledge, not just sharp cuts. Here’s your no-fuss guide to the hair styling essentials: pomades, clays and waxes—what they are, how they work and which one suits your style.
Pomade: Sleek, Classic, Controlled
Best for: Slick backs, pompadours, side parts and polished looks
Finish: High shine (water-based), medium shine (oil-based)
Hold: Medium to strong
Pomade is your go-to if you're chasing that classic gentleman’s style. It gives you control and sleekness, ideal for formal or retro-inspired looks. Water-based pomades wash out easily and feel lighter, while oil-based ones offer longer-lasting control.
Recommended: Triumph & Disaster Coltrane Clay – A water-based, nutrient-rich pomade with a medium hold and natural finish that helps strengthen and condition as it styles.
Brawn Tip: Use a small amount and build as needed—too much and your hair may look greasy, not refined.
Clay: Matte, Natural, Textured
Best for: Modern, messy styles, short crops or volume on fine hair
Finish: Matte or low shine
Hold: Medium to strong
Clay offers texture and thickness without shine. It’s great for those who want a natural finish that still holds shape. Clay works well with most hair types and is particularly good for men with oily hair, as it tends to absorb excess oil.
Recommended: Triumph & Disaster Coltrane Clay – Yes, it’s versatile enough to use as a matte clay as well. Its kaolin clay base adds texture and thickness without the weight.
Brawn Tip: Warm it up between your palms before applying for smoother, more even distribution.
Wax: Flexible, Defined, Reworkable
Best for: Tousled looks, short spikes and detailed styles
Finish: Natural to slightly shiny
Hold: Light to medium
Wax is the flexible player in the grooming lineup. It gives definition and control, but with a softer, more pliable finish that can be reworked throughout the day. Ideal for men who like to adjust their style without stiffness.
Recommended: Triumph & Disaster Fibre Royale – A strong-hold, low-shine styling wax that gives definition without crunch. Ideal for thick hair and structured looks that still feel natural.
Brawn Tip: Apply to dry or slightly damp hair for best results—wet hair can dilute the hold.
Choosing the Right Product for You
The right product depends on your style goals, hair type and daily routine. Not sure where to start? During your next visit to Brawn, ask your barber for a personalised recommendation. We’ll show you how to apply it properly and what best suits your hair’s texture and your lifestyle.
Because we don’t just cut hair—we craft style.
Visit us at Brawn Barbershop for expert cuts, premium product advice and a grooming experience tailored to the modern man.